Demand for wellness tourism has exploded in recent years. The World Travel & Tourism Councils p redicts it will become a $1.6 trillion industry by 2030 as travellers place more focus on holiday escapes that support their wellbeing. This boom in wellness tourism -where travellers seek self-care, stress relief, and a deeper connection to nature - is particularly important for tourism in the Lake District because it aligns perfectly with the region’s natural assets and visitor a